The world decided to invest in so-called entrepreneurship, which aims to explore the market in search of new business models. The economy certainly boosted this initiative when the job market began to have a new profile and Generation Y, those aged 21 to 34, sought new forms of professional activity.
And then came the avalanche of startups. Many saw this movement as the way to revolutionize the market, being a mechanism to find solutions to problems in different sectors. And the number of initiatives in this direction has only increased. According to a survey carried out by the Brazilian Startup Association (ABStartups), the number of startup companies registered with the association doubled between 2012 and 2017, going from 2,519 businesses to 5,147. Today, there are already 12 thousand companies following this model.
With dreams came investments and Brazil began to host the new unicorns, a term that classifies companies that take off in their segments and become worth more than 1 billion dollars, such as Nubank, Pagseguro and 99 Táxi. Today, in the country, there are around seven thousand investors willing to invest at least 50 thousand reais, according to data from the Anjos do Brasil association.
It is a world to explore and also to question. On the one hand, we have an avalanche of people with knowledge and good will wanting to transform the market. On the other side, institutions are eager to inject money into a new product. The sum of this is a significant number of new entrepreneurs who give their blood in search of the letter of freedom: receiving a good contribution of money for their brilliant idea.
It's wrong. We don't need entrepreneurs just wanting to raise funds. We need to create entrepreneurship, that is, create entrepreneurs, who spend part of their lives dedicating themselves to business and making it develop and bear fruit in the market. That's what we need.
To take advantage of these investors who can emerge new businesses, we have to connect those who bring inspiration to those who are able to subsidize these new ideas that emerge day by day. This way, we will be able to place a new turbine in Brazil, since the political-economic structure does not provide conditions for those who want to bet on the market.
It's time to roll up our sleeves, show that each initiative should not be designed just to be sold, but rather watered to seed the market. The thought of selling a great idea clouds the proliferation of a fertile market for this and future generations. Let's invest in entrepreneurship to transform our country.
*Daniel Domeneghetti is a specialist in consumer relations, digital practices in customer relationships and CEO of DOM Strategy Partners, a national 100% consultancy focused on maximizing the generation and protection of real value for companies.
